Tina Sharkey

Unlocking Joy: The Art of Receptional Design

“Unlocking Joy: The Art of Receptional Design” is a captivating journey deeply rooted in the realm of modern brand experiences, product, and functional interaction UI & UX design. In this enlightening exploration, Tina Sharkey, Lecturer Business of Innovation at The Iovine and Young Academy at USC, delves into the intricate science of understanding and masterfully applies empathy to product design, forging profound connections within user experiences. She unveils the cognitive underpinnings that guide how the brain processes information, ultimately molding the way a product or service evokes emotions, including the pivotal role that language plays.

However, this journey transcends conventional design boundaries. It ventures into the realm of machine learning and generative AI, unveiling the potential for predictive personalized messaging and interactions tailored to each user’s unique journey. This pioneering approach not only maps empathy but also fosters unwavering loyalty and deepens engagement, fundamentally reshaping your perception and interaction with the world.

Join Tina Sharkey as she showcases the transformative power of Receptional Design, turning ordinary moments into extraordinary sources of joy that leave indelible smiles on your face. Prepare to embark on a journey that will revolutionize your comprehension of modern brand experiences, product, and service design, placing the art of joyful reception at the forefront of your user experiences.

Thank You, We Love You — A Playbook for Building Brands, Harnessing AI, and Fueling Enterprise Growth in the New Economy

In today’s dynamic business landscape, the extraordinary power of community-driven success reigns supreme, transforming modern brands into vibrant ecosystems. Join Tina Sharkey, a renowned brand builder, thought leader, and Lecturer of Business Innovation at USC’s Iovine and Young Academy, as she unveils a transformative playbook that integrates the principles of community, harnesses the potential of AI, and propels enterprise growth in the ever-evolving New Economy.

Tina takes you on a journey through the profound impact of community-building on renowned brands like Apple, Nike, Starbucks, and more. Drawing from real-world examples and case studies, discover how community prioritizes people over products, fosters authentic relationships with stakeholders, and forms the bedrock of trust upon which resilient brands are built.

Explore the disruptive concept of “going to the community,” a paradigm shift rapidly replacing traditional “go to market” strategies. Understand why Chief Marketing Officers are stepping into the role of Chief Community Officers, redefining their mission in the modern business world. Dive deep into the dynamics of network effects, tokenization, and loyalty love loops that drive enduring success in the community-driven era.

But this isn’t just theory; it’s a playbook brimming with actionable insights derived from Tina’s extensive experience with iconic brands and startups alike. Gain practical takeaways and a clear roadmap for implementing community-driven strategies that can revolutionize your brand’s narrative, fuel its growth, and foster meaningful connections with stakeholders.

As Tina aptly puts it, “A brand is not what you say about yourself; it is what a friend tells a friend.” Discover how this principle drives her approach and how you can integrate it into your brand narrative, strategy, and strategic growth. Explore the power of stakeholder collaboration and co-creation, where AI tools play a vital role in this new landscape.

Don’t miss this opportunity to harness the power of AI and co-creation to enhance your brand’s community, elevate its connection with stakeholders, and thrive in the New Economy. Join Tina Sharkey and embark on a transformative journey into the world of community-driven success—a must for businesses seeking to make an indelible mark in the digital age.

Experienced Moderator

Tina Sharkey, a skilled host and moderator, effortlessly covers a wide range of subjects including disruptive technologies, brand dynamics, innovation, education, and emerging trends, showcasing her ability to delve into virtually any topic with thorough research. Whether moderating engaging discussions with best-selling authors and top CEOs at private dinners or commanding the stage at large conference halls, Tina excels in making her guests and audience feel at ease. Her approachable manner and insightful questioning encourage guests to share their best stories and insights. Tina’s sessions are not just informative, but also interactive and comfortable, ensuring a memorable experience for all participants.