Rebecca Messina

As a global citizen, who has lived and worked on 4 continents, and speaks 4 languages, Messina fully understands what’s important for global brands in the 21st Century. Over her 26+ years of working with some of the most world’s most recognizable brands, the global brand space has changed, and Messina is an authentic leader who helped these brands bridge that gap. Messina has a leadership style that understands the spirit of the teams and the privilege of leadership, enabling her to have an impact that continues long after she has left a role.

Most recently having served as Uber’s first-ever Chief Marketing Officer, Messina focused on standing up Uber’s first global marketing organization, and building a world class marketing network, with the mission of helping the company define a strong brand in the hearts and minds of the consumers, drivers and communities it serves.

Prior to joining Uber, Messina was the Global Chief Marketing Officer of Beam Suntory, where she drove the company’s global brand development, product innovation, research and development and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, Maker’s Mark and its Japanese Whisky, Gin and Vodka Portfolio.

Messina previously spent 22 years at The Coca-Cola Company starting in Atlanta before expanding her career in Chile, Australia, France and then ultimately back in Atlanta. During her more than two decades at Coca-Cola, Rebecca held numerous roles of increasing responsibility and leadership across functions from strategy to communications and global brands to local brands. Most notably Messina lead the Company in defining and capturing “The Coca-Cola Way of Marketing’, leaving a legacy for generations of future marketers, as well as, expanding it growth footprint by leading its portfolio of high growth, future focused brands in its internal incubator.

Currently a Senior Advisor at McKinsey & Company, Messina also currently serves on the Global Board of the Mobile Marketing Association (MMA), and on the advisory board of various emerging brands.

Why Book Rebecca Messina for Your Event

Messina engages audiences with humor & authenticity, while highlighting key moments in both 20th century and 21st century leadership. Messina uses the contrast to share stories across geographies, industries and centuries to leave audiences inspired and informed about how the global landscape has changed, and what has stayed the same for brands, and for leaders and how more than ever, our heads and our hearts are needed in equal measure.

Featured Videos

Rebecca Messina

Rebecca Messina: How Coca-Cola Created a Global Marketing Model

Rebecca Messina

Rebecca Messina on Creating Coca-Cola’s Common Language for Cohesive Marketing

Rebecca Messina

Rebecca Messina on Advice for Marketers

Rebecca Messina

Rebecca Messina on How Brands Need to Think About Relationships

Rebecca Messina

Rebecca Messina on the Role of the Marketer Today

Rebecca Messina

Rebecca Messina on the Capabilities Needed to Build Organizations

Rebecca Messina

Rebecca Messina on the Capabilities Needed to Build Organizations

Rebecca Messina: How Coca-Cola Created a Global Marketing Model

Rebecca Messina on Creating Coca-Cola’s Common Language for Cohesive Marketing

Rebecca Messina on Advice for Marketers

Rebecca Messina on How Brands Need to Think About Relationships

Rebecca Messina on the Role of the Marketer Today

Rebecca Messina on the Capabilities Needed to Build Organizations