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Luke Fickell

Partnership with Athletes First

Head Football Coach, University of Wisconsin

Luke Fickell has become a transformative force in college football, leading programs to success with a relentless focus on discipline, accountability, and culture. Known for his no-nonsense approach and ability to connect with players on a deep level, Fickell builds teams that consistently perform at the highest level.

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Luke Fickell'S SPEAKING FEE $40K - $70K

Luke Fickell Profile Photo

Luke Fickell was named the University of Wisconsin football’s 31st head coach on November 27, 2022. Fickell ushers in a new era of Badger football after elevating the University of Cincinnati football program to new heights during his six seasons as head coach.

At Cincinnati, Fickell led the Bearcats to their first ever CFP appearance in school history in 2021. He won AAC Coach of the Year three times as well as eight national coaching honors.

Prior to his time at Cincinnati, Fickell spent a number of years coaching at his alma mater – Ohio State. He started as a graduate assistant and worked his way up to defensive coordinator, also serving as the team’s interim head coach during the 2011 season.

Before his coaching career, Fickell was a standout nose guard and team captain at Ohio State.

Known for his intense work ethic, Fickell instills a culture of accountability, discipline, and unity within the teams he coaches. He places a strong emphasis on player development, aiming to not only shape exceptional athletes but also well-rounded individuals prepared for success in life.

Featured Videos

Luke Fickell Profile Photo
Luke Fickell

Luke Fickell on Being A Leader

Luke Fickell Profile Photo
Luke Fickell

Luke Fickell on Being A Leader

Luke Fickell on Being A Leader

Luke Fickell’s Speech Topics

  • Building Cultures of Excellence: Leadership Strategies for Sustained Success

    Luke Fickell draws from his extensive coaching career to share insights on how to create and maintain cultures of excellence. In this talk, he emphasizes the critical role of leadership in setting high standards, developing a winning mindset, and instilling accountability throughout an organization. Corporate leaders will learn how to create strong, purpose-driven cultures that inspire and motivate teams to reach new levels of success.

  • Overcoming Obstacles: Turning Challenges into Opportunities for Growth

    Luke Fickell shares his personal experiences in overcoming challenges throughout his coaching career, offering a powerful message of resilience and determination. Fickell focuses on how effective leaders can turn adversity into opportunities for growth, inspiring their teams to push beyond limitations and adapt to change. 

  • Building Winning Teams: Principles for Achieving Collective Success

    In this talk, Luke Fickell explores the essential role of teamwork in achieving peak performance, both on the field and in business. He emphasizes the importance of trust, communication, and collaboration in building high-performing teams. Through real-life examples, Fickell offers actionable insights on how to cultivate a team-first mindset that drives results and fosters a shared commitment to excellence.

Luke Fickell Topics & Types

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