James Lawrence
Iron Cowboy | The Story of the 50.50.50 Triathlon Trailer
James Lawrence
Keynote Speaker
The Iron Cowboy; Guinness World Record Holder; Author; Subject of 50.50.50 Documentary; Eco-Challenge Team Leader; Mental Toughness and Peak Performance Expert; Champion of the Conquer 100
“I learned quickly that everyone’s ‘hard’ is different. Back then, four miles was really difficult for me. I learned that one of the most important things in life is to just show up.” – James Lawrence
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James Lawrence'S SPEAKING FEE $25K - $40K
Known as The Iron Cowboy for the signature cowboy hat he wears while running races so his five kids can see him coming from far away, James Lawrence is an ultra-endurance athlete who has pushed himself beyond what many doctors previously believed to be physiologically possible. In so doing, he has redefined both mental toughness and physical endurance.
Originally a high school wrestler, James spent a decade in the mortgage and finance business before losing it all in the financial crisis of 2008. At rock bottom, his career as the greatest endurance athlete on the planet started quite humbly, struggling to complete a local 4-mile fun run with his wife, Sunny. Inspired by that experience, on that day he learned a lesson that has served him well ever since.
Today, James is one of the most dynamic, inspiring, larger-than-life keynote speakers in the world, having shared his astonishing story in 50 different countries across the globe reaching millions of people. He is a best-selling author and the subject of a critically acclaimed feature film. He continues to redefine the impossible in his own life, while teaching audiences around the world to do the same in their own lives.
You’ve surely heard of an Ironman; 2.4-mile swim + 112-mile bike + 26.2-mile run. In 2012, James did 30 of those in one year. That put him in the Guinness Book of World Records.
In 2015, he went further. He completed The 50-50-50; 50 Ironman distance triathlons, in 50 consecutive days, in 50 different states…all while raising money to combat childhood obesity. That astounding accomplishment is the subject of the critically acclaimed Amazon Prime documentary: “Iron Cowboy | The Story of the 50.50.50.” But that wasn’t enough.
In 2021, he did the unimaginable. This time, he completed The CONQUER 100, 100 Ironman distance triathlons, in 100 consecutive days! That’s 140.6 miles per day, every day, for 14 straight weeks, for a total of 14,060 miles! This time he raised money to combat sex trafficking. The documentary of the “Conquer 100” debuted in December of 2022.
In between his triathlon feats of strength, James has summited Mt. Kilimanjaro on a bicycle, completed the Fiji Eco-Challenge, the Race Across America, and the Norseman World Championship, as well as a 235-mile run across Greece.
Featured Videos
James Lawrence
James Lawrence on Everyone’s Hard is Different
James Lawrence
James Lawrence: What Makes James Different
James Lawrence
James Lawrence – Conquer 100 Trailer
James Lawrence
James Lawrence: Day 80 of 101 Ironman Triathlons
James Lawrence
Iron Cowboy | The Story of the 50.50.50 Triathlon Trailer
James Lawrence’s Speech Topics
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Redefine Impossible
Today’s business leaders face the ongoing challenge of having to perpetually raise the bar, and employees are being called upon to produce more than ever before, faster.
Ignite Your Team’s Vision, Belief, Commitment, Collaboration, Culture and GRIT
James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.
THE CHALLENGE – In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.
THE SOLUTION – Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success and lasting legacy.
James teaches individuals and teams to eliminate excuses, redirect their internal conversations, embrace the discomfort of growth, and remove self-imposed limits.
The result is an audience left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.
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Breaking Barriers – One Step At A Time
Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.
Works by James Lawrence
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James Lawrence
Iron Cowboy – Redefine Impossible
James Lawrence Topics & Types
- Adventure Speakers
- Athlete Speakers
- Courage Speakers
- Employee Engagement Speakers
- Fitness Speakers
- Keynote Speakers
- Motivational Speakers
- Overcoming Adversity Speakers
- Peak Performance Speakers
- Personal Growth Speakers
- Productivity Speakers
- Religious Speakers
- Resilience Speakers
- Spiritual Motivational Speakers
- Sports Speakers
- Teamwork Speakers
- Thought-Provoking Speakers
- Virtual Speakers
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