Daniel Burrus

Know What’s Next: Leveraging the New Science of Certainty

Strategies based on uncertainty have high risk. Strategies based on certainty have low risk and high reward. When employees have high levels of certainty, they have the confidence to make bold moves. When a potential customer has high certainty, getting them to say “yes” is much easier. In a world where change is constant, certainty is a rare and invaluable asset.

In this eye-opening and highly motivating keynote, Daniel Burrus shares the most important trends shaping the future and the opportunities they provide. By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, leaders can accurately anticipate technology-driven disruptions before they occur—turning disruption into a choice. They can identify problems before they happen, allowing them to pre-solve those issues, understand customers’ needs before they express them, and recognize game-changing opportunities before the competition does.

This simple yet powerful methodology empowers leaders to leverage the science of certainty, transforming predictable technology-driven trends into strategic advantages.

Key Takeaways and What You Will Learn:

• How to identify and act on Hard Trends based on future facts that will happen, providing the confidence to make bold moves.
• Techniques for using the certainty of Hard Trends to pre-solve challenges before they arise, allowing you to move forward faster.
• AI tools for transforming disruptive change into powerful competitive advantages.

The Anticipatory Mindset: Leading With Certainty in Uncertain Times

In today’s world of accelerating disruptions, simply reacting to change as quickly as possible, regardless of one’s agility, will no longer suffice. Leaders who embrace an anticipatory mindset can turn uncertainty into transformative opportunity and advantage.

In this eye-opening and highly motivating presentation, Daniel Burrus shares the most important technology-driven trends shaping the future and the opportunities they provide. By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, leaders can accurately anticipate disruptions before they occur—turning disruption into a choice. They can identify problems before they happen, allowing them to pre-solve those issues, and recognize game-changing opportunities before the competition does.

By mastering the principles of anticipatory thinking, you can confidently guide your team through change, stay ahead of disruption, and drive accelerating growth. When you and your team have high levels of certainty, you have the confidence to make bold moves!

Key Takeaways and What You Will Learn:

• How to apply the principles of anticipatory thinking to foresee, leverage, and take advantage of accelerating changes.
• Strategies for fostering an anticipatory culture that embraces change rather than fears it.
• An anticipatory mindset, toolset, and skillset for making confident decisions that drive growth and resilience in turbulent times.

Predict, Adapt, Dominate: Dramatically Elevating High Performing Sales Teams With Predictive Insights

Equip your sales team with an anticipatory mindset they can use to excel in a rapidly changing market.

In this highly motivating keynote, Daniel Burrus reveals how to use predictive insights and anticipatory strategies to stay ahead of customer needs and industry shifts. This approach builds an anticipatory sales force that doesn’t just respond to change—but capitalizes on it.

By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, sales leaders can provide prospects with the certainty and confidence needed to get them to say “yes.”

Additionally, anticipatory sales leaders can accurately anticipate objections and problems before they occur, allowing them to pre-solve those issues, as well as understand customers’ needs before they express them—ultimately closing more sales.

Key Takeaways and What You Will Learn:

• Tools and techniques for leveraging AI to anticipate customer objections, demands, and preferences.
• How to transform reactive sales processes into anticipatory, insight-driven actions that elevate results.
• Practical steps to empower your sales team to lead confidently, exceed targets, and dominate in any market environment.