Adjoa Asamoah

Named “2023 Advocate of the Year” by Women in Government Relations, Dr. Adjoa B. Asamoah is a leading authority on championing change across sectors and advises some of the world’s most powerful officials and highest-ranking corporate executives. Having worked as an appointed senior advisor with the likes of (now) President Joseph R. Biden and Vice President Kamala Harris, a U.S. Secretary, mayors, and more members of Congress and state legislators than one can count, Adjoa’s behind-the-scenes impact on American policy, politics, and culture can never be quantified. Yet, with everything she does, her passion for people, equity, and justice always stands at the forefront. 

She’s a racial and gender equity czar, and diversity & inclusion expert, who has worked to right historical wrongs for three decades — before it was popular or profitable. An award-winning social impact strategist, political power player, and history-making policy architect, she debunks the myth — you can’t master multiple trades. Known globally as The “CROWN Act” Champion, she conceptualized, developed the legislative and social impact strategies for, and leads the groundbreaking CROWN Act movement to outlaw racial hair discrimination, resulting in laws changing in 23 states and counting. She also spearheaded the legislative victory to codify the nation’s first Office on African American Affairs. 

A licensed clinician and former professor who taught African American Studies and Psychology, Adjoa leverages cultural intelligence and behavioral insights to create meaningful systems change and develop winning public policy, marketing, and political campaigns. She provides subject matter expertise as an appointee to numerous boards and commissions for entities including the U.S. Small Business Administration, Delta Sigma Theta Sorority, Inc., Commission for Women, Hopkins School, Commission on African American Affairs, DC’s Title I Committee of Practitioners, and Temple University.

Adjoa earned degrees in Psychology, African American Studies, Educational Psychology, and Applied Behavior Analysis. She was an international student—studying abroad at the University of Ghana, completed the UPENN Equity Institute for Doctoral Students at the Center for the Study of Race and Equity in Education, and she successfully defended her dissertation in January of 2024.