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Significance IS Significant: Building a Team of Everyday Rockstars
Drummer and Author Mark Schulman explores how fostering a culture of significance in the workplace builds engagement, drives performance, and creates lasting connections.
Creating a sense of significance for others in the workplace is one of the most deeply human gifts we can give. It goes beyond tasks and goals; it speaks to our fundamental need to be seen, to be valued, and to know that our presence makes an impact. As Simon Sinek reminds us, “People don’t buy what you do; they buy why you do it.” And this “why” reaches into the very heart of a workplace, shaping a culture of true engagement and commitment. When people feel they are part of something larger than themselves, they don’t just show up—they bring their whole hearts, ready to contribute to the team’s performance and to thrive.
Imagine walking into work, not just because it’s another day, but because you know—deep down—that you make a difference. Imagine knowing that your contributions, your unique voice, and even your quiet moments of effort are seen and appreciated. It’s not just about a paycheck; it’s about purpose. It’s about knowing that you are valued by people who believe in you and want you to shine. That feeling isn’t just powerful—it’s life-changing. It transforms work from a task into a purpose, from a place into a community. When leaders and team members take the time to show each other why they matter, to say, “I see you,” they unlock an unstoppable force of loyalty, passion, and, yes, joy—building a cohesive team that performs well because each individual feels engaged and valued.
Significance isn’t something reserved for leaders to give; it’s something we can all give to one another, every single day. It’s in the little things—a genuine thank-you, a note left on someone’s desk, the time taken to listen, really listen. These small acts say, I see you. You make a difference. They transform ordinary moments into memories that linger, whispering that we belong, that we matter, that we’re all part of a team working towards a larger purpose.
In a workplace where significance is part of the culture, team members don’t just become better employees; they become better humans. A high level of engagement drives not only team performance but also strengthens teamwork, as individuals work in harmony towards shared goals. They carry that feeling home, where it ripples through their families, friends, and communities. Ultimately, creating significance isn’t just good for business; it’s the foundation of building a team of Everyday Rockstars who understand that in a fast-paced world, what we truly want is to know that we matter. This is about heart—the heart of every person who walks through those doors, hoping to leave a mark that will be felt long after they’re gone.
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