President, Forward Edge AI (2024-Present); Deputy Commanding General, Army Futures Command (2022-2024); Director, Next Generation Combat Vehicles Cross Functional Team (2018-2022)
Ross Coffman offers straight talk with a humorist twist as a 35 year leader in innovation, leadership, technology, and scale. He's renowned for his unique application of technology to solve complex problems, instruction on how to lead in the age of artificial intelligence, and defining the geopolitical landscape.
Ross Coffman is a third generation retired Army General that led thousands of American women and men at home and during multiple tours of duty in combat. The last six years of his military career he led the Army’s modernization efforts from multiple positions in the General Officer ranks.
Coffman is the father of Project Convergence. This program is a Joint Force initiative, run by the Army, that unifies the Army, Navy, Air Force, USMC, and Space Force with common data exchange to enable data convergence. From robotic/autonomous machines in the air and ground to manned vehicles, planes, ships, and weapons, Coffman led the team that applied artificial intelligence and machine learning to enable our fighting forces to remain dominant in the future.
Coffman is a counter narcotic expert and led countless missions and prevented tons of illegal drugs from entering North America and Europe. He is credited with intercepting the first semi-submersible vessel sent from the cartels.
He is an expert in leadership, leader development, culture assessment, and culture improvement. Coffman founded four different organizations that grew, empowered, and retained talent resulting in seven achievement awards in the areas of leadership, supply chain, and performance.
Coffman understands how to start small, prove the technology, generate demand, and scale rapidly in and out of the federal government. He led major programs (Robotic Combat Vehicles, Firestorm, Next Tank, Armored Multi-Purpose Vehicle, XM-30, and Mobile Protective Firepower) under this model producing an unprecedented 100% success rate.
Ross Coffman on Ethics and Artificial Intelligence
Ross Coffman on Ethics Within the Military
Ross Coffman on Cross Functional Teams
Ross Coffman on Leadership in AI
Ross Coffman’s Speech Topics
Geopolitical Truths That Should Keep You Awake at Night
Ross Coffman provides a unique perspective of world events and technology of which most people are unaware. The exact content evolves as the world situation changes. Uniquely, Coffman delivers dilemmas and solutions that can be implemented in the public and private sector. While the content is unclassified, the audience leaves with an understanding of risk and how to implement preventative measures in their businesses and at home.
Building and Changing Culture
Arguably, the most important aspect of any organization, group, company, or institution is its culture. Why do many leaders leave this to chance and not make a thoughtful effort to get this rightly aligned with their goals? Ross Coffman lays out techniques to evaluate, plan, and lead CHANGE in culture.
Leading Your Company’s AI Transformation
Today it seems every solution involves artificial intelligence. Ross Coffman uniquely understands the role of the leader during the implementation of AI solutions. Companies can commit incredible amounts of money without achieving the desired outcomes in the world of AI. Coffman teaches leaders the steps they must take during this transformation. Leaders must be able to understand, visualize, describe, direct and assess throughout the transformations or be prepared to become in unwanted risk or worse unrealized gains.