Nicole Auerbach

Nicole Auerbach ranks among the most respected voices in college sports, recognized as the youngest-ever National Sportswriter of the Year by the National Sports Media Association in 2020. Now a lead college football insider for NBC Sports, appearing on B1G College Countdown and BTN’s Saturday studio programming, Auerbach also hosts SiriusXM’s ESPNU Radio and the “Power Auer” podcast, delivering thoughtful commentary on the sport’s biggest stories.

Drawing upon a decade-plus of covering evolving NIL rules, conference realignments, and marquee rivalry games, Auerbach highlights how rapid change can unlock new opportunities. She also stands out as an advocate for gender equity and diversity in sports media, challenging organizations to look inward, nurture the next generation of leaders, and build inclusive cultures that thrive under pressure. Whether you need insights on effective communication, decision-making, or forging a bold path in crowded markets, Auerbach’s authenticity and expertise light the way.

Why Choose Nicole Auerbach?

• Pioneering Voice in College Athletics: Offers clarity on controversial and rapidly shifting topics like NIL and conference expansions – ideal for organizations seeking to adapt quickly.
• Expert in Storytelling and Communication: Reveals how to cut through the noise with meaningful narratives that inspire unity and growth.
• Champion of Inclusion and Breaking Barriers: Shows how a broader range of voices and perspectives is not just right, it’s the rocket fuel of innovation.