Jennifer Aaker and Naomi Bagdonas
"Fresh, profound, and consistently entertaining. Aaker and Bagdonas bring some irresistibly compelling science to the art and application of humor." Entertainment
Jennifer Aaker and Naomi Bagdonas are national bestselling authors of Humor, Seriously, named #1 Recommended Business Book by the Financial Times as well as one of Top Business Books that are Surprisingly Fun to Read by Adam Grant, Susan Cain, Malcolm Gladwell, and Dan Pink. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and how to use more of it in your life and work. They show how to use humor to make a strong first impression, deliver difficult feedback, persuade and motivate others, and foster cultures where levity and creativity can thrive. Not to mention, how to keep it appropriate and recover if you cross a line.
Dr. Jennifer Aaker is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.
Naomi Bagdonas is a Lecturer at the Stanford Graduate School of Business and an Executive Coach. She helps leaders be more creative, flexible and resilient in the face of change by facilitating interactive sessions for Fortune 100 companies and coaching executives and celebrities for appearances ranging from Saturday Night Live to the Today Show. Formally trained at the Upright Citizens Brigade Theatre, Bagdonas performs at comedy venues and teaches improv in San Francisco’s county jail. Her constant stream of foster dogs describe her as gullible and full of treats.
Dr. Jennifer Aaker & Naomi Bagdonas on The Priming Effect
Dr. Jennifer Aaker & Naomi Bagdonas on Their Journey Into Humor
McKinsey Author Talks: Dr. Jennifer Aaker & Naomi Bagdonas on Humor, Seriously
Dr. Jennifer Aaker & Naomi Bagdonas – Using Humor to Upgrade Work, Health & Life
Dr. Jennifer Aaker & Naomi Bagdonas -Navigating Life on the Precipice of a Smile
Dr. Jennifer Aaker & Naomi Bagdonas on Laughter and the Path to Connection
Dr. Jennifer Aaker & Naomi Bagdonas on Laughter and the Path to Connection
There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.
It used to be that leaders needed to be revered; now they need to be understood. In A New Type of Leader, Jennifer Aaker and Naomi Bagdonas explore why traditional models of leadership have shifted and how we can embody a new type of leadership: one defined by humanity and humor. They share stories from inspiring leaders and tactics that can be deployed to bridge the trust gap, cultivate cultures of levity, and unlock agility in the face of change.
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